ESTA takes up to 72 hours (3 days) to process and is valid for up to two years. It is therefore necessary to ensure that sufficient time for processing their applications. If you plan to visit the United States over the next two years and is a citizen of the country visa-free travel should be considered now and avoid the new charges.
The new $ 14 fee will be used for the following purposes:
• $ 10 for the promotion of travel within the Travel Promotion Act (TPA)
• $ 4 to cover the costs of administering the ESTA.
One could argue that if there were no charges or if the payment was less to do more to promote tourism. Please note that it is less than a month before new charges ESTA is introduced.